{"id":333,"date":"2017-08-22T07:56:00","date_gmt":"2017-08-22T04:26:00","guid":{"rendered":"https:\/\/www.poonehmedia.com\/%d8%af%d8%b3%d8%aa%d9%87%d8%a8%d9%86%d8%af%db%8c-%d9%86%d8%b4%d8%af%d9%87\/1083-convert-ideas-to-a-successful-business-brand\/"},"modified":"2025-07-17T19:28:58","modified_gmt":"2025-07-17T15:58:58","slug":"1083-convert-ideas-to-a-successful-business-brand","status":"publish","type":"post","link":"https:\/\/www.poonehmedia.com\/blog\/1083-convert-ideas-to-a-successful-business-brand","title":{"rendered":"\u062a\u0628\u062f\u06cc\u0644 \u0627\u06cc\u062f\u0647 \u0628\u0647 \u06cc\u06a9 \u0628\u0631\u0646\u062f \u0645\u0648\u0641\u0642 \u062a\u062c\u0627\u0631\u06cc"},"content":{"rendered":"<h2>\u0646\u0633\u067e\u0631\u0633\u0648: \u0627\u0632 \u062a\u0628\u062f\u06cc\u0644 \u0627\u06cc\u062f\u0647 \u0628\u0647 \u06cc\u06a9 \u0628\u0631\u0646\u062f \u0645\u0648\u0641\u0642 \u062a\u062c\u0627\u0631\u06cc<\/h2>\n<p>\u0628\u0631\u0646\u062f 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\u0639\u0645\u062f\u0647 \u062f\u0631\u0622\u0645\u062f \u062e\u0648\u062f \u0631\u0627 \u0627\u0632 \u0637\u0631\u06cc\u0642 \u0641\u0631\u0648\u0634 \u06a9\u067e\u0633\u0648\u0644\u200c\u0647\u0627\u06cc \u0646\u0633\u067e\u0631\u0633\u0648 \u0628\u0647 \u062f\u0633\u062a \u0645\u06cc\u200c\u0622\u0648\u0631\u062f. \u0627\u06cc\u0646 \u0634\u0631\u06a9\u062a \u0627\u0632 \u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc \u0642\u0641\u0644 \u0634\u062f\u0646 (Lock-In Strategy) \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0645\u06cc\u200c\u06a9\u0646\u062f. \u0628\u0647 \u0637\u0648\u0631 \u062e\u0644\u0627\u0635\u0647 \u0627\u06cc\u0646 \u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc \u0628\u0647 \u062d\u0627\u0644\u062a\u06cc \u06af\u0641\u062a\u0647 \u0645\u06cc\u200c\u0634\u0648\u062f \u06a9\u0647 \u06a9\u0627\u0631\u0628\u0631 \u0637\u0648\u0631\u06cc \u0628\u0647 \u06cc\u06a9 \u0633\u0631\u0648\u06cc\u0633\/\u0645\u062d\u0635\u0648\u0644 \u0648\u0627\u0628\u0633\u062a\u0647 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margin-left: auto; margin-right: auto;\" src=\"https:\/\/www.poonehmedia.com\/wp-content\/uploads\/2022\/08\/nespresso2.jpg\" alt=\"\u062a\u0628\u062f\u06cc\u0644 \u0627\u06cc\u062f\u0647 \u0628\u0647 \u0628\u0631\u0646\u062f \u062a\u062c\u0627\u0631\u06cc \u0645\u0648\u0641\u0642\" \/><\/p>\n<p><span style=\"color: #800080;\"><strong>\u0633\u0627\u062e\u062a\u0627\u0631 \u0647\u0632\u06cc\u0646\u0647\u200c\u0647\u0627<\/strong><\/span><\/p>\n<p>\u0647\u0632\u06cc\u0646\u0647\u200c\u0647\u0627\u06cc \u062a\u0648\u0644\u06cc\u062f \u0645\u0627\u0646\u0646\u062f \u0647\u0632\u06cc\u0646\u0647 \u0645\u0632\u0627\u0631\u0639 \u0648 \u0641\u0631\u0622\u06cc\u0646\u062f \u06a9\u0646\u062a\u0631\u0644 \u06a9\u06cc\u0641\u06cc\u062a \u0627\u0632 \u062c\u0645\u0644\u0647 \u0645\u0633\u0626\u0644\u0647\u200c\u0647\u0627\u06cc \u0647\u0632\u06cc\u0646\u0647 \u0628\u0631 \u0646\u0633\u067e\u0631\u0633\u0648 \u0627\u0633\u062a. \u0627\u06cc\u0646 \u0634\u0631\u06a9\u062a 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\u0634\u0631\u06a9\u062a \u0622\u0634\u0646\u0627 \u0634\u062f\u06cc\u0645. \u0627\u06a9\u0646\u0648\u0646 \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u06cc\u0645 \u062f\u0631\u06a9 \u0628\u0647\u062a\u0631\u06cc \u0627\u0632 \u0646\u0648\u0639 \u06a9\u0627\u0631\u06a9\u0631\u062f \u0628\u0648\u0645 \u0645\u062f\u0644 \u06a9\u0633\u0628 \u0648 \u06a9\u0627\u0631 \u067e\u06cc\u062f\u0627 \u06a9\u0646\u06cc\u0645 \u0648 \u0627\u0632 \u0627\u06cc\u0646 \u0645\u062f\u0644 \u062f\u0631 \u062a\u0648\u0633\u0639\u0647 \u06a9\u0633\u0628 \u0648 \u06a9\u0627\u0631 \u06cc\u0627 \u062a\u062c\u0627\u0631\u062a \u062f\u0631 \u062d\u0627\u0644 \u0641\u0639\u0627\u0644\u06cc\u062a \u062e\u0648\u062f \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u06a9\u0646\u06cc\u0645.<\/p>\n<p>\u0645\u0646\u0628\u0639: \u0633\u0627\u06cc\u062a \u062c\u06cc \u0627\u0633 \u0627\u0645<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u0646\u0633\u067e\u0631\u0633\u0648: \u0627\u0632 \u062a\u0628\u062f\u06cc\u0644 \u0627\u06cc\u062f\u0647 \u0628\u0647 \u06cc\u06a9 \u0628\u0631\u0646\u062f \u0645\u0648\u0641\u0642 \u062a\u062c\u0627\u0631\u06cc \u0628\u0631\u0646\u062f \u0646\u0633\u067e\u0631\u0633\u0648 (Nespresso) \u0645\u062d\u0635\u0648\u0644\u06cc \u0627\u0632 \u0634\u0631\u06a9\u062a \u0646\u0633\u062a\u0644\u0647 \u0646\u0633\u067e\u0631\u0633\u0648\u060c \u06cc\u06a9\u06cc \u0627\u0632 \u0648\u0627\u062d\u062f\u200c\u0647\u0627\u06cc \u0627\u062c\u0631\u0627\u06cc\u06cc \u0648 \u062f\u062e\u062a\u0631 \u06af\u0631\u0648\u0647 \u0646\u0633\u062a\u0644\u0647 \u0627\u0633\u062a. \u062f\u0633\u062a\u06af\u0627\u0647 \u0627\u0633\u067e\u0631\u0633\u0648 \u0648 \u06a9\u067e\u0633\u0648\u0644\u200c\u0647\u0627\u06cc \u0645\u062e\u0635\u0648\u0635 \u0646\u0633\u067e\u0631\u0633\u0648 \u0628\u0627\u0639\u062b \u062a\u062d\u0648\u0644\u06cc \u0628\u0632\u0631\u06af \u062f\u0631 \u0635\u0646\u0639\u062a \u0646\u0648\u0634\u06cc\u062f\u0646\u06cc \u0642\u0647\u0648\u0647 \u0634\u062f. \u0627\u06cc\u0646 \u0634\u0631\u06a9\u062a \u0645\u0627\u0634\u06cc\u0646\u200c\u0647\u0627\u06cc \u062a\u0648\u0644\u06cc\u062f \u0642\u0647\u0648\u0647 \u0648 \u06a9\u067e\u0633\u0648\u0644\u200c\u0647\u0627\u06cc\u0634 \u0631\u0627 \u062f\u0631 \u0633\u0631\u0627\u0633\u0631 \u062c\u0647\u0627\u0646 \u0639\u0631\u0636\u0647 \u0645\u06cc\u200c\u06a9\u0646\u062f \u0648 \u0628\u0647 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":8249,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20],"tags":[],"class_list":["post-333","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.8 (Yoast SEO v25.8) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u062a\u0628\u062f\u06cc\u0644 \u0627\u06cc\u062f\u0647 \u0628\u0647 \u06cc\u06a9 \u0628\u0631\u0646\u062f \u0645\u0648\u0641\u0642 \u062a\u062c\u0627\u0631\u06cc - \u067e\u0648\u0646\u0647 \u0645\u062f\u06cc\u0627<\/title>\n<meta name=\"description\" content=\"\u062a\u0628\u062f\u06cc\u0644 \u0627\u06cc\u062f\u0647 \u0628\u0647 \u06cc\u06a9 \u0628\u0631\u0646\u062f \u0645\u0648\u0641\u0642 \u062a\u062c\u0627\u0631\u06cc, \u0628\u0631\u0646\u062f \u0645\u0648\u0641\u0642 \u062a\u062c\u0627\u0631\u06cc,\u0627\u0633\u062a\u0627\u0631\u062a\u0627\u067e\u060c \u0645\u0634\u0627\u0648\u0631 \u0627\u0633\u062a\u0627\u0631\u062a\u0627\u067e, \u06a9\u0627\u0631\u0622\u0641\u0631\u06cc\u0646\u06cc, \u067e\u06cc\u0627\u062f\u0647 \u0633\u0627\u0632\u06cc \u0627\u06cc\u062f\u0647 \u0645\u0648\u0641\u0642\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.poonehmedia.com\/blog\/1083-convert-ideas-to-a-successful-business-brand\" \/>\n<meta property=\"og:locale\" content=\"fa_IR\" 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