{"id":552,"date":"2018-06-19T05:52:23","date_gmt":"2018-06-19T02:22:23","guid":{"rendered":"https:\/\/www.poonehmedia.com\/%d8%af%d8%b3%d8%aa%d9%87%d8%a8%d9%86%d8%af%db%8c-%d9%86%d8%b4%d8%af%d9%87\/1403-what-is-schema\/"},"modified":"2025-11-16T14:31:15","modified_gmt":"2025-11-16T11:01:15","slug":"1403-what-is-schema","status":"publish","type":"post","link":"https:\/\/www.poonehmedia.com\/blog\/1403-what-is-schema","title":{"rendered":"\u0627\u0633\u06a9\u06cc\u0645\u0627 Schema \u0686\u06cc\u0633\u062a\u061f \u0648 \u0686\u0642\u062f\u0631 \u0631\u0648\u06cc \u0633\u0626\u0648 \u062a\u0627\u062b\u06cc\u0631\u06af\u0630\u0627\u0631 \u0627\u0633\u062a\u061f"},"content":{"rendered":"<p>Schema \u06cc\u06a9 \u0641\u0631\u0647\u0646\u06af \u0644\u063a\u062a \u0645\u062e\u0635\u0648\u0635 \u062a\u06af \u0647\u0627 \u0627\u0633\u062a \u06a9\u0647 \u0634\u0645\u0627 \u0628\u0647 HTML\u062e\u0648\u062f \u0627\u0636\u0627\u0641\u0647 \u0645\u06cc\u06a9\u0646\u06cc\u062f \u062a\u0627 \u0645\u0648\u062a\u0648\u0631\u0647\u0627\u06cc \u062c\u0633\u062a\u062c\u0648 \u0645\u0641\u0647\u0648\u0645 \u0635\u0641\u062d\u0627\u062a \u0634\u0645\u0627 \u0631\u0627 \u0628\u0647\u062a\u0631 \u0645\u062a\u0648\u062c\u0647 \u0634\u0648\u0646\u062f. <span dir=\"LTR\">Schema<\/span> \u06cc\u06a9 \u0646\u0648\u0639 \u0627\u0632 \u0646\u0634\u0627\u0646\u0647 \u06af\u0630\u0627\u0631\u06cc \u0627\u0633\u062a \u06a9\u0647 \u0628\u0639\u062f \u0627\u0632 \u0627\u0642\u062f\u0627\u0645 \u06af\u0648\u06af\u0644 \u0628\u0631\u0627\u06cc \u0641\u0647\u0645\u06cc\u062f\u0646 \u0645\u0641\u0647\u0648\u0645 \u0645\u062d\u062a\u0648\u0627 \u0647\u0627 \u0628\u0647 \u06cc\u06a9 \u0627\u0628\u0632\u0627\u0631 \u0628\u0633\u06cc\u0627\u0631 \u06a9\u0627\u0631\u0622\u0645\u062f \u0648 \u0645\u0641\u06cc\u062f \u062f\u0631 \u062f\u0646\u06cc\u0627\u06cc \u0627\u06cc\u0646\u062a\u0631\u0646\u062a \u062a\u0628\u062f\u06cc\u0644 \u0634\u062f. \u0627\u06cc\u0646 \u0645\u0648\u0636\u0648\u0639 \u0628\u0647 \u062e\u0635\u0648\u0635 \u0628\u0639\u062f \u0627\u0632 <a href=\"google-algorithms\/851-google-s-hummingbird\">\u0627\u0644\u06af\u0648\u0631\u06cc\u062a\u0645 \u0647\u0627\u06cc \u0645\u0631\u063a \u0645\u06af\u0633 \u062e\u0648\u0627\u0631<\/a> \u0648 \u0631\u0646\u06a9 \u0628\u0631\u06cc\u0646 \u0627\u0647\u0645\u06cc\u062a \u0628\u06cc\u0634\u062a\u0631\u06cc \u067e\u06cc\u062f\u0627 \u06a9\u0631\u062f.<\/p>\n<p>\u0646\u0645\u0648\u0646\u0647 \u06a9\u062f:<\/p>\n<p style=\"text-align: left;\">&lt;div itemscope itemtype=&#8221;https:\/\/schema.org\/Book&#8221;&gt;<br \/>\n&lt;span itemprop=&#8221;name&#8221;&gt; Inbound Marketing and SEO: Insights from the Moz Blog&lt;\/span&gt;<br \/>\n&lt;span itemprop=&#8221;author&#8221;&gt;Rand Fishkin&lt;\/span&gt;<br \/>\n&lt;\/div&gt;<\/p>\n\n<h2><a id=\"t1\"><\/a>schema.org \u0686\u06cc\u0633\u062a\u061f<\/h2>\n<p>Schema.org \u06cc\u06a9 \u0647\u0645\u06a9\u0627\u0631\u06cc \u0628\u06cc\u0646 \u06af\u0648\u06af\u0644\u060c \u0628\u06cc\u0646\u06af\u060c \u06cc\u0627\u0646\u062f\u06a9\u0633 \u0648 \u06cc\u0627\u0647\u0648 \u0627\u0633\u062a \u06a9\u0647 \u0628\u0647 \u0634\u0645\u0627 \u06a9\u0645\u06a9 \u0645\u06cc\u06a9\u0646\u062f \u0627\u0637\u0644\u0627\u0639\u0627\u062a\u06cc \u06a9\u0647 \u0645\u0648\u062a\u0648\u0631\u0647\u0627\u06cc \u062c\u0633\u062a\u062c\u0648 \u0646\u06cc\u0627\u0632 \u062f\u0627\u0631\u0646\u062f \u062a\u0627 \u0645\u062d\u062a\u0648\u0627\u06cc \u0634\u0645\u0627 \u0631\u0627 \u062f\u0631\u06a9 \u06a9\u0646\u0646\u062f \u0648 \u0646\u062a\u0627\u06cc\u062c \u0645\u0646\u0627\u0633\u0628 \u0628\u0647 \u06a9\u0627\u0631\u0628\u0631 \u0627\u0631\u0627\u0626\u0647 \u062f\u0647\u0646\u062f \u062f\u0631 \u0627\u062e\u062a\u06cc\u0627\u0631 \u0622\u0646\u0647\u0627 \u0628\u06af\u0630\u0627\u0631\u06cc\u062f. \u0627\u0636\u0627\u0641\u0647 \u06a9\u0631\u062f\u0646 \u0627\u0633\u06a9\u06cc\u0645\u0627 \u0628\u0647 HTML \u06a9\u0645\u06a9 \u0645\u06cc\u06a9\u0646\u062f \u0628\u0627 \u0627\u0631\u0627\u0626\u0647 \u06cc\u06a9 \u0627\u0633\u0646\u06cc\u067e\u062a \u0639\u0627\u0644\u06cc \u0634\u0645\u0627 \u062f\u0631 \u0646\u062a\u0627\u06cc\u062c \u062c\u0633\u062a\u062c\u0648 \u0628\u0647\u062a\u0631 \u0646\u0645\u0627\u06cc\u0634 \u062f\u0627\u062f\u0647 \u0634\u0648\u06cc\u062f.<br \/>\n<img decoding=\"async\" style=\"display: block; margin-left: auto; margin-right: auto;\" src=\"https:\/\/www.poonehmedia.com\/wp-content\/uploads\/2022\/08\/schema-rich-snippets.png\" alt=\"\u0627\u0633\u0646\u06cc\u067e\u062a \u0628\u0627 \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0627\u0632 \u0627\u0633\u06a9\u06cc\u0645\u0627\" \/>\u0627\u0648\u0644\u06cc\u0646 \u0646\u062a\u06cc\u062c\u0647 \u062f\u0631 \u0639\u06a9\u0633 \u0628\u0627\u0644\u0627 \u0647\u0645 \u0627\u0645\u062a\u06cc\u0627\u0632 \u062f\u0627\u0631\u062f \u0648 \u0647\u0645 \u062a\u0627\u0631\u06cc\u062e\u06cc \u06a9\u0647 \u062f\u0631 \u0622\u0646 \u0645\u0637\u0644\u0628 \u062a\u0647\u06cc\u0647 \u0634\u062f\u0647 \u0627\u0633\u062a. \u0647\u0631 \u062f\u0648\u06cc \u0627\u06cc\u0646 \u0645\u0648\u0627\u0631\u062f \u0628\u0627 \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0627\u0632 \u0627\u0633\u06a9\u06cc\u0645\u0627 \u0645\u06cc\u062a\u0648\u0627\u0646\u062f \u0628\u0647 \u0633\u0627\u06cc\u062a \u0634\u0645\u0627 \u0627\u0636\u0627\u0641\u0647 \u0634\u0648\u062f.<br \/>\n\u0646\u062a\u06cc\u062c\u0647 \u062f\u0648\u0645 \u0627\u0633\u0646\u06cc\u067e\u062a \u0645\u0646\u0627\u0633\u0628\u06cc \u0646\u062f\u0627\u0631\u062f \u0648 \u06cc\u0627 \u0645\u062a\u0627 \u062f\u0633\u06a9\u0631\u06cc\u067e\u0634\u0646 \u0631\u0627 \u0646\u0634\u0627\u0646 \u0645\u06cc\u062f\u0647\u062f \u06cc\u0627 \u062a\u0648\u0636\u06cc\u062d\u06cc \u06a9\u0647 \u062a\u0648\u0633\u0637 \u06af\u0648\u06af\u0644 \u0627\u0646\u062a\u062e\u0627\u0628 \u0634\u062f\u0647 \u0627\u0633\u062a.<\/p>\n<p>\u0628\u0631\u0627\u06cc \u0627\u06cc\u0646\u06a9\u0647 \u06cc\u06a9 \u0627\u0633\u0646\u06cc\u067e\u062a \u0645\u0646\u0627\u0633\u0628 \u062f\u0627\u0634\u062a\u0647 \u0628\u0627\u0634\u06cc\u062f \u06a9\u062f \u0632\u06cc\u0631 \u0631\u0627 \u062f\u0646\u0628\u0627\u0644 \u06a9\u0646\u06cc\u062f:<\/p>\n<p style=\"text-align: left;\">&lt;div itemprop=&#8221;aggregateRating&#8221; itemscope itemtype=&#8221;https:\/\/schema.org\/AggregateRating&#8221;&gt;<br \/>\n&lt;span itemprop=&#8221;ratingValue&#8221;&gt;[Aggregate rating given]&lt;\/span&gt; stars \u2013<br \/>\n&lt;span itemprop=&#8221;reviewCount&#8221;&gt;[Number of reviews]&lt;\/span&gt; reviews&lt;\/div&gt;<\/p>\n<p>\u0628\u0631\u0627\u06cc \u0627\u06cc\u0646\u06a9\u0647 \u06a9\u062f \u062e\u0648\u062f \u0631\u0627 \u062a\u0648\u0644\u06cc\u062f \u06a9\u0646\u06cc\u062f \u0645\u06cc\u062a\u0648\u0627\u0646\u06cc\u062f \u0627\u0632 Google\u2019s Structured Data Markup Helper \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u06a9\u0646\u06cc\u062f.<\/p>\n<p><img decoding=\"async\" style=\"display: block; margin-left: auto; margin-right: auto;\" src=\"https:\/\/www.poonehmedia.com\/wp-content\/uploads\/2022\/08\/structured-data-markup-helper.png\" alt=\"\u0627\u0628\u0632\u0627\u0631 \u062f\u0627\u062f\u0647 \u0633\u0627\u062e\u062a\u0627\u0631 \u06cc\u0627\u0641\u062a\u0647 \u06af\u0648\u06af\u0644\" \/><\/p>\n<h3>\u0627\u0633\u06a9\u06cc\u0645\u0627 \u0628\u0631\u0627\u06cc \u0686\u0647 \u0686\u06cc\u0632\u06cc \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0645\u06cc \u0634\u0648\u062f\u061f<\/h3>\n<ul>\n<li>\u0627\u0634\u062e\u0627\u0635<\/li>\n<li>\u0631\u0648\u06cc\u062f\u0627\u062f\u0647\u0627<\/li>\n<li>\u0645\u062d\u0635\u0648\u0644\u0627\u062a<\/li>\n<li>\u0633\u0627\u0632\u0645\u0627\u0646\u0647\u0627 \u0648 \u0634\u0631\u06a9\u062a \u0647\u0627<\/li>\n<li>\u062f\u0633\u062a\u0648\u0631 \u063a\u0630\u0627\u0647\u0627<\/li>\n<li>\u0648\u06cc\u062f\u06cc\u0648\u0647\u0627<\/li>\n<li>\u0646\u0638\u0631\u0627\u062a<\/li>\n<\/ul>\n<p>\u0627\u06cc\u0646\u0647\u0627 \u0645\u0648\u0627\u0631\u062f\u06cc \u0647\u0633\u062a\u0646\u062f \u06a9\u0647 \u0627\u0633\u06a9\u06cc\u0645\u0627 \u0628\u06cc\u0634\u062a\u0631 \u062f\u0631 \u0622\u0646\u0647\u0627 \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0645\u06cc\u0634\u0648\u062f.<\/p>\n<h2><a id=\"t2\"><\/a>\u062a\u0641\u0627\u0648\u062a \u0628\u06cc\u0646 Schema \u0648 microdata \u060c structured data \u0686\u06cc\u0633\u062a\u061f<\/h2>\n<p>\u0627\u0633\u062a\u0631\u0627\u06a9\u0686\u0631 \u062f\u06cc\u062a\u0627 \u0633\u06cc\u0633\u062a\u0645 \u062c\u0641\u062a \u06a9\u0631\u062f\u0646 \u0646\u0627\u0645 \u0628\u0627 \u0645\u0642\u062f\u0627\u0631 \u0627\u0633\u062a \u06a9\u0647 \u0628\u0647 \u0645\u0648\u062a\u0648\u0631\u0647\u0627\u06cc \u062c\u0633\u062a\u062c\u0648\u06af\u0631 \u06a9\u0645\u06a9 \u0645\u06cc \u06a9\u0646\u062f \u062a\u0627 \u0645\u062d\u062a\u0648\u0627\u06cc \u0634\u0645\u0627 \u0631\u0627 \u0637\u0628\u0642\u0647 \u0628\u0646\u062f\u06cc \u0648 \u0641\u0647\u0631\u0633\u062a \u0628\u0646\u062f\u06cc \u06a9\u0646\u0646\u062f.<br \/>\n\u0645\u06cc\u06a9\u0631\u0648 \u062f\u06cc\u062a\u0627 \u06cc\u06a9 \u0646\u0645\u0648\u0646\u0647 \u0627\u0632 structured data \u0627\u0633\u062a \u06a9\u0647 \u0628\u0627 HTML5 \u06a9\u0627\u0631 \u0645\u06cc\u06a9\u0646\u062f.<br \/>\n\u0627\u0633\u06a9\u06cc\u0645\u0627 \u06cc\u06a9 \u067e\u0631\u0648\u0698\u0647 \u0627\u0633\u062a \u06a9\u0647 \u062f\u0633\u062a\u0648\u0631\u0627\u062a\u06cc \u0627\u0632 \u0642\u0628\u0644 \u062a\u0639\u06cc\u06cc\u0646 \u0634\u062f\u0647 \u0631\u0627 \u0628\u0631\u0627\u06cc \u062a\u06af \u0647\u0627\u06cc \u0645\u06cc\u06a9\u0631\u0648 \u062f\u06cc\u062a\u0627 \u062a\u0647\u06cc\u0647 \u0645\u06cc\u06a9\u0646\u062f.<\/p>\n<h2><a id=\"t3\"><\/a>\u0622\u06cc\u0627 \u0627\u0633\u06a9\u06cc\u0645\u0627 \u062c\u0627\u06cc\u06af\u0631\u06cc\u0646 Open Graph \u0627\u0633\u062a\u061f<\/h2>\n<p>Open Graph \u0632\u0628\u0627\u0646 \u0646\u0634\u0627\u0646\u0647 \u06af\u0630\u0627\u0631\u06cc \u0645\u062e\u0635\u0648\u0635 \u0641\u06cc\u0633\u0628\u0648\u06a9 \u0627\u0633\u062a \u06a9\u0647 \u0645\u06cc\u062a\u0648\u0627\u0646\u062f \u0627\u0637\u0644\u0627\u0639\u0627\u062a \u0633\u0627\u06cc\u062a\u0647\u0627\u06cc \u062f\u06cc\u06af\u0631 (\u0627\u0637\u0644\u0627\u0639\u0627\u062a\u06cc \u0645\u0627\u0646\u0646\u062f \u062a\u0635\u0648\u06cc\u0631 \u0648 \u062a\u0648\u0636\u06cc\u062d\u0627\u062a) \u0631\u0627 \u0628\u062f\u0633\u062a \u0628\u06cc\u0627\u0648\u0631\u062f \u0648 \u0628\u0631\u0627\u06cc \u06a9\u0627\u0631\u0628\u0631\u0627\u0646 \u062e\u0648\u062f \u0646\u0645\u0627\u06cc\u0634 \u062f\u0647\u062f.<br \/>\nOpen Graph \u0645\u062e\u0635\u0648\u0635 \u0641\u06cc\u0633\u0628\u0648\u06a9 \u0627\u0633\u062a \u0648 \u062c\u0632\u0626\u06cc\u0627\u062a \u06a9\u0645\u062a\u0631\u06cc \u0646\u0633\u0628\u062a \u0628\u0647 Schema \u0646\u0634\u0627\u0646 \u0645\u06cc\u062f\u0647\u062f.<br \/>\n\u0627\u0632 \u0647\u0631 \u062f\u0648 \u0645\u06cc\u062a\u0648\u0627\u0646 \u0628\u0635\u0648\u0631\u062a \u0647\u0645\u0632\u0645\u0627\u0646 \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u06a9\u0631\u062f \u0627\u0645\u0627 \u0646\u0645\u06cc\u062a\u0648\u0627\u0646 Open Graph \u0631\u0627 \u062c\u0627\u06cc\u06af\u0632\u06cc\u0646 Schema \u06a9\u0631\u062f.<\/p>\n<h2><a id=\"t4\"><\/a>\u0622\u06cc\u0627 \u0627\u0636\u0627\u0641\u0647 \u06a9\u0631\u062f\u0646 \u0627\u0633\u06a9\u06cc\u0645\u0627 \u0628\u0627\u0639\u062b \u0628\u0627\u0644\u0627 \u0631\u0641\u062a\u0646 \u0631\u062a\u0628\u0647 \u0633\u0627\u06cc\u062a \u0645\u06cc\u0634\u0648\u062f\u061f<\/h2>\n<p>\u0647\u06cc\u0686 \u0645\u062f\u0631\u06a9 \u0642\u0637\u0639\u06cc \u0645\u0628\u0646\u06cc \u0628\u0631 \u0627\u06cc\u0646\u06a9\u0647 \u0645\u06cc\u06a9\u0631\u0648\u062f\u06cc\u062a\u0627 (\u0648 \u062f\u0631 \u0646\u062a\u06cc\u062c\u0647 \u0622\u0646 \u0627\u0633\u06a9\u06cc\u0645\u0627) \u062a\u0627\u062b\u06cc\u0631\u06cc \u0631\u0648\u06cc \u0631\u062a\u0628\u0647 \u0628\u0646\u062f\u06cc \u062c\u0633\u062a\u062c\u0648\u06cc \u0637\u0628\u06cc\u0639\u06cc \u062f\u0627\u0631\u062f \u067e\u06cc\u062f\u0627 \u0646\u0634\u062f\u0647 \u0627\u0633\u062a.<br \/>\n\u0647\u0631\u0686\u0646\u062f \u0627\u0633\u0646\u06cc\u067e\u062a \u0628\u0647\u062a\u0631 ( \u0645\u062b\u0644 \u0627\u0633\u0646\u06cc\u067e\u062a \u0637\u0631\u0627\u062d\u06cc \u0634\u062f\u0647 \u0627\u0632 \u0637\u0631\u06cc\u0642 \u0627\u0633\u06a9\u06cc\u0645\u0627) \u0628\u0627\u0639\u062b \u0645\u06cc\u0634\u0648\u062f \u0634\u0645\u0627 \u062f\u0631 SERP \u0628\u0647\u062a\u0631 \u062f\u06cc\u062f\u0647 \u0634\u0648\u06cc\u062f \u0648 \u0642\u0628\u0644\u0627 \u062b\u0627\u0628\u062a \u0634\u062f\u0647 \u0627\u0633\u062a \u06a9\u0647 \u062f\u06cc\u062f\u0647 \u0634\u062f\u0646 \u0628\u0627\u0639\u062b \u0628\u0627\u0644\u0627 \u0631\u0641\u062a\u0646 \u062a\u0639\u062f\u0627\u062f \u06a9\u0644\u06cc\u06a9 \u0645\u06cc\u0634\u0648\u062f. \u0628\u0627 \u062a\u0648\u062c\u0647 \u0628\u0647 \u0645\u0637\u0627\u0644\u0639\u0647 acmqueue \u06a9\u0645\u062a\u0631 \u0627\u0632 \u06cc\u06a9 \u0633\u0648\u0645 \u0646\u062a\u0627\u06cc\u062c \u06af\u0648\u06af\u0644 \u0627\u0632 \u0627\u0633\u0646\u06cc\u067e\u062a \u0639\u0627\u0644\u06cc \u0628\u0631\u062e\u0648\u0631\u062f\u0627\u0631\u0646\u062f. \u0627\u06cc\u0646 \u0645\u0648\u0636\u0648\u0639 \u0628\u0627\u0639\u062b \u0645\u06cc\u0634\u0648\u062f \u0627\u06af\u0632 \u0634\u0645\u0627 \u0633\u0627\u06cc\u062a\u06cc \u062f\u0627\u0631\u06cc\u062f \u06a9\u0647 \u062f\u0631 \u0637\u0631\u0627\u062d\u06cc \u0622\u0646 \u0627\u0632 \u0627\u0633\u06a9\u06cc\u0645\u0627 \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u06a9\u0631\u062f\u0647 \u0627\u06cc\u062f \u0646\u0633\u0628\u062a \u0628\u0647 \u0631\u0642\u0628\u0627\u06cc \u062e\u0648\u062f \u062f\u0631 \u0631\u062a\u0628\u0647 \u0628\u0627\u0644\u0627\u062a\u0631\u06cc \u0642\u0631\u0627\u0631 \u0628\u06af\u06cc\u0631\u06cc\u062f.<\/p>\n<h2 dir=\"RTL\"><a id=\"t5\"><\/a>\u0627\u0646\u0648\u0627\u0639 \u0646\u0634\u0627\u0646\u0647 \u06af\u0630\u0627\u0631\u06cc \u0647\u0627\u06cc <span dir=\"LTR\">Schema<\/span><\/h2>\n<p dir=\"RTL\">\u0641\u0647\u0631\u0633\u062a \u0628\u0646\u062f\u06cc <span dir=\"LTR\">Schema.org<\/span> \u0634\u0627\u0645\u0644 \u062d\u0627\u0644\u062a \u0647\u0627\u06cc \u0645\u0648\u062c\u0648\u062f \u0628\u0631\u0627\u06cc \u062f\u0627\u062f\u0647 \u0633\u0627\u062e\u062a\u0627\u0631 \u06cc\u0627\u0641\u062a\u0647 \u06cc\u0627 <span dir=\"LTR\">Structured data<\/span> \u0627\u0633\u062a \u06a9\u0647 \u0647\u0645\u0647 \u06cc \u0645\u06a9\u0627\u0646 \u0647\u0627\u060c \u0627\u0646\u0633\u0627\u0646 \u0647\u0627 \u0648 \u062e\u0644\u0627\u0635\u0647 \u0647\u0645\u0647 \u0642\u0633\u0645\u062a \u0647\u0627\u06cc \u0641\u0636\u0627\u06cc \u0648\u0628 \u0631\u0627 \u0645\u06cc \u062a\u0648\u0627\u0646\u062f \u062f\u0631 \u0632\u06cc\u0631 \u0645\u062c\u0645\u0648\u0639\u0647 \u062e\u0648\u062f \u0642\u0631\u0627\u0631 \u062f\u0647\u062f.<br \/>\n\u06cc\u06a9\u06cc \u0627\u0632 \u0634\u0627\u062e\u0647 \u0647\u0627\u06cc \u0645\u062d\u0628\u0648\u0628 \u0627\u06cc\u0646 \u0641\u0647\u0631\u0633\u062a \u0628\u0646\u062f\u06cc \u06a9\u0627\u0631\u0647\u0627\u06cc \u062e\u0644\u0627\u0642\u0627\u0646\u0647 \u06cc\u0627 <span dir=\"LTR\">Crative Works<\/span> \u0646\u0627\u0645 \u062f\u0627\u0631\u062f \u0648 \u0628\u0631\u0627\u06cc \u0646\u0634\u0627\u0646\u0647 \u06af\u0630\u0627\u0631\u06cc \u0645\u062d\u062a\u0648\u0627\u0647\u0627\u06cc \u062e\u0644\u0627\u0642\u0627\u0646\u0647 \u0645\u062b\u0644 \u0641\u06cc\u0644\u0645\u060c \u06a9\u062a\u0627\u0628\u060c \u0628\u0627\u0632\u06cc \u0647\u0627\u06cc \u06a9\u0627\u0645\u067e\u06cc\u0648\u062a\u0631\u06cc\u060c \u0645\u0648\u0633\u06cc\u0642\u06cc \u0648 \u0633\u0627\u06cc\u0631 \u0645\u0648\u0627\u0631\u062f \u0645\u0634\u0627\u0628\u0647 \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0645\u06cc \u0634\u0648\u062f.<\/p>\n<p style=\"text-align: center;\"><img decoding=\"async\" src=\"https:\/\/www.poonehmedia.com\/wp-content\/uploads\/2022\/08\/Summer-Session-Masthead-Index-Recovered.jpg\" alt=\"Schema \u0686\u06cc\u0633\u062a\u061f\" \/><\/p>\n<p dir=\"RTL\">\u062c\u0627\u06cc\u06af\u0630\u0627\u0631\u06cc \u0627\u06cc\u0646 \u0646\u0634\u0627\u0646\u0647 \u06af\u0630\u0627\u0631\u06cc \u0647\u0627 \u0628\u0627 \u0632\u0628\u0627\u0646 \u0647\u0627\u06cc \u0645\u062e\u062a\u0644\u0641 \u06a9\u062f \u0646\u0648\u06cc\u0633\u06cc \u0627\u0646\u062c\u0627\u0645 \u0645\u06cc \u0634\u0648\u062f \u06a9\u0647 \u0639\u0628\u0627\u0631\u062a\u0646\u062f \u0627\u0632: <span dir=\"LTR\">RDFa <\/span>\u060c <span dir=\"LTR\">Microdata<\/span> \u0648 <span dir=\"LTR\">JSON-LD<\/span> \u06a9\u0647 \u062f\u0631 \u0627\u062f\u0627\u0645\u0647 \u0622\u0646\u0647\u0627 \u0631\u0627 \u0628\u0647 \u0637\u0648\u0631 \u06a9\u0627\u0645\u0644 \u062a\u0648\u0636\u06cc\u062d \u0645\u06cc \u062f\u0647\u06cc\u0645. \u0648\u0644\u06cc \u0628\u0647 \u0634\u0645\u0627 \u067e\u06cc\u0634\u0646\u0647\u0627\u062f \u0645\u06cc \u0634\u0648\u062f \u062f\u0631 \u0627\u0628\u062a\u062f\u0627 \u062f\u0631 \u0627\u06cc\u0646 \u0645\u0648\u0631\u062f \u0645\u0637\u0627\u0644\u0639\u0647 \u06a9\u0646\u06cc\u062f \u06a9\u0647 <a href=\"blog\/1401-whats-structured-data\"><span dir=\"LTR\">Structured Data<\/span>Structured Data \u06cc\u0627 \u062f\u0627\u062f\u0647 \u0633\u0627\u062e\u062a\u0627\u0631 \u06cc\u0627\u0641\u062a\u0647 \u0686\u06cc\u0633\u062a\u061f<\/a><\/p>\n<h2 dir=\"RTL\"><a id=\"t6\"><\/a>\u0632\u0628\u0627\u0646 \u0647\u0627\u06cc <span dir=\"LTR\">RDFa<\/span>\u060c <span dir=\"LTR\">Microdata<\/span> \u0648 <span dir=\"LTR\">JSON-LD<\/span> \u0686\u0647 \u0686\u06cc\u0632\u0647\u0627\u06cc\u06cc \u0647\u0633\u062a\u0646\u062f\u061f<\/h2>\n<p dir=\"RTL\">\u0627\u06cc\u0646 \u0645\u0648\u0627\u0631\u062f \u0632\u0628\u0627\u0646 \u0647\u0627\u06cc \u0628\u0631\u0646\u0627\u0645\u0647 \u0646\u0648\u06cc\u0633\u06cc \u0647\u0633\u062a\u0646\u062f \u06a9\u0647 \u0645\u06cc \u062a\u0648\u0627\u0646\u0646\u062f \u0628\u0647 <span dir=\"LTR\">HTML<\/span> \u0635\u0641\u062d\u0647 \u0634\u0645\u0627 \u0627\u0636\u0627\u0641\u0647 \u0634\u0648\u0646\u062f \u0648 \u0628\u0647 \u062c\u0627\u06cc <span dir=\"LTR\">meta data<\/span> \u0628\u0631 \u0631\u0648\u06cc \u0627\u0633\u0646\u0627\u062f \u0645\u0631\u0628\u0648\u0637 \u0628\u0647 \u0648\u0628 \u062c\u0627\u06cc\u06af\u0630\u0627\u0631\u06cc \u0634\u0648\u0646\u062f.<\/p>\n<p dir=\"RTL\"><span dir=\"LTR\">RDFa<\/span> \u06a9\u0645\u06a9 \u0645\u06cc \u06a9\u0646\u062f \u06a9\u0647 \u0648\u06cc\u0698\u06af\u06cc \u0647\u0627\u06cc \u0645\u0646\u0628\u0639 \u0634\u0645\u0627 \u062f\u0631 \u06cc\u06a9 \u0686\u0647\u0627\u0631\u0686\u0648\u0628 \u0645\u0634\u062e\u0635\u06cc \u062a\u0648\u0636\u06cc\u062d \u062f\u0627\u062f\u0647 \u0634\u0648\u062f. \u0627\u06cc\u0646 \u0632\u0628\u0627\u0646 \u0627\u0632 \u06a9\u062f \u0646\u0648\u06cc\u0633\u06cc \u0645\u06cc \u062a\u0648\u0627\u0646\u062f \u0628\u0647 \u062a\u0645\u0627\u0645 \u0641\u0627\u06cc\u0644 \u0647\u0627\u06cc <span dir=\"LTR\">HTML<\/span>\u060c <span dir=\"LTR\">XHTML <\/span> \u0648 <span dir=\"LTR\">XML<\/span> \u0627\u0636\u0627\u0641\u0647 \u0634\u0648\u062f.<\/p>\n<h3 dir=\"RTL\">\u0648\u06cc\u0698\u06af\u06cc \u0647\u0627\u06cc <span dir=\"LTR\">RDFa<\/span> :<\/h3>\n<ul>\n<li><span dir=\"LTR\">About<\/span>: \u0628\u0631\u0627\u06cc \u0645\u0646\u0628\u0639 \u0645\u0634\u062e\u0635 \u0645\u06cc \u06a9\u0646\u062f \u06a9\u0647 \u0645\u062a\u0627\u062f\u06cc\u062a\u0627 (<span dir=\"LTR\">metadata<\/span>) \u062f\u0631 \u0686\u0647 \u0645\u0648\u0631\u062f\u06cc \u0627\u0633\u062a.<\/li>\n<li><span dir=\"LTR\">rel\u00a0\u00a0<\/span> \u0648\u00a0<span dir=\"LTR\">rev<\/span>: \u0627\u0632 \u0627\u06cc\u0646 \u0648\u06cc\u0698\u06af\u06cc \u0628\u0631\u0627\u06cc \u0645\u0634\u062e\u0635 \u06a9\u0631\u062f\u0646 \u0627\u0631\u062a\u0628\u0627\u0637 \u0648 \u06cc\u0627 \u062a\u0636\u0627\u062f \u0628\u0627 \u0633\u0627\u06cc\u0631 \u0645\u0646\u0627\u0628\u0639 \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0645\u06cc \u0634\u0648\u062f.<\/li>\n<li><span dir=\"LTR\">src<\/span>, <span dir=\"LTR\">href<\/span> \u0648 <span dir=\"LTR\">resource<\/span> : \u0645\u0646\u0627\u0628\u0639 \u0647\u0645\u06a9\u0627\u0631 \u0631\u0627 \u0628\u0631\u0627\u06cc \u0645\u0627 \u0645\u0634\u062e\u0635 \u0645\u06cc \u06a9\u0646\u062f.<\/li>\n<li>\u0645\u062d\u062a\u0648\u0627<span dir=\"LTR\"> Content <\/span>: \u0628\u0631\u0627\u06cc \u0632\u0645\u0627\u0646\u06cc \u06a9\u0647 \u0627\u0632 \u0648\u06cc\u0698\u06af\u06cc \u062e\u0627\u0635\u06cc \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0645\u06cc \u06a9\u0646\u06cc\u062f\u061b \u0645\u062d\u062a\u0648\u0627\u06cc \u0645\u0648\u062c\u0648\u062f \u0628\u0631 \u0639\u0646\u0627\u0635\u0631 \u0631\u0627 \u0646\u0627\u062f\u06cc\u062f\u0647 \u0645\u06cc \u06af\u06cc\u0631\u062f.<\/li>\n<li><span dir=\"LTR\">Datatype<\/span>: \u0628\u0631\u0627\u06cc \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u062f\u0631 \u0645\u0648\u0627\u0631\u062f \u062e\u0627\u0635\u060c \u0646\u0648\u0639 \u062f\u0627\u062f\u0647 \u0647\u0627 \u0648 \u0645\u062a\u0646 \u0647\u0627\u06cc \u062e\u0627\u0635 \u0631\u0627 \u0634\u0646\u0627\u0633\u0627\u06cc\u06cc \u0645\u06cc \u06a9\u0646\u062f.<\/li>\n<li><span dir=\"LTR\">Typeof<\/span>: \u0646\u0648\u0639 <span dir=\"LTR\">RDF<\/span> \u0645\u0646\u0628\u0639 \u0645\u0648\u0631\u062f \u0646\u0638\u0631 \u06cc\u0627 \u0645\u0646\u0627\u0628\u0639 \u062f\u06cc\u06af\u0631 \u0631\u0627 \u0645\u0634\u062e\u0635 \u0645\u06cc \u06a9\u0646\u062f.<\/li>\n<\/ul>\n<h3 dir=\"RTL\">\u0648\u06cc\u0698\u06af\u06cc \u0647\u0627\u06cc \u0645\u06cc\u06a9\u0631\u0648\u062f\u06cc\u062a\u0627 <span dir=\"LTR\">Microdata<\/span><\/h3>\n<p dir=\"RTL\">\u067e\u06cc\u0627\u062f\u0647 \u0633\u0627\u0632\u06cc \u0627\u06cc\u0646 \u0645\u0648\u0631\u062f \u0628\u0647 <span dir=\"LTR\">RDFa<\/span> \u0634\u0628\u06cc\u0647 \u0645\u06cc \u0628\u0627\u0634\u062f \u0648 \u062e\u0635\u0648\u0635\u06cc\u0627\u062a \u0622\u0646 \u0634\u0627\u0645\u0644 \u0645\u0648\u0627\u0631\u062f \u0632\u06cc\u0631 \u0627\u0633\u062a.<\/p>\n<ul>\n<li><span dir=\"LTR\">Itemscop<\/span>: \u0622\u06cc\u062a\u0645 \u0631\u0627 \u0645\u06cc \u0633\u0627\u0632\u062f \u0648 \u0645\u0634\u062e\u0635 \u0645\u06cc \u06a9\u0646\u062f \u06a9\u0647 \u0633\u0627\u06cc\u0631 \u0639\u0646\u0627\u0635\u0631 \u0686\u0647 \u0627\u0637\u0644\u0627\u0639\u0627\u062a\u06cc \u062f\u0631 \u0645\u0648\u0631\u062f \u0622\u0646 \u062f\u0627\u0631\u0646\u062f.<\/li>\n<li><span dir=\"LTR\">Itemtype<\/span>: \u0622\u06cc\u062a\u0645 \u0648 \u062e\u0648\u0627\u0635 \u0622\u0646\u0631\u0627 \u0628\u0627 \u06cc\u06a9 \u0622\u062f\u0631\u0633 <span dir=\"LTR\">URL <\/span> \u0645\u0639\u062a\u0628\u0631 \u062a\u0648\u0636\u06cc\u062d \u0645\u06cc \u062f\u0647\u062f.<\/li>\n<li><span dir=\"LTR\">Itemprop<\/span>: \u0628\u0631\u0627\u06cc \u0645\u0627 \u0627\u0631\u0632\u0634 \u062a\u06af \u0647\u0627\u06cc \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0634\u062f\u0647 \u062f\u0631 \u06cc\u06a9 \u0622\u06cc\u062a\u0645 \u062e\u0627\u0635 \u0631\u0627 \u0645\u0634\u062e\u0635 \u0645\u06cc \u06a9\u0646\u062f.<\/li>\n<li><span dir=\"LTR\">Itemid<\/span>: \u06cc\u06a9 <span dir=\"LTR\">ID<\/span> \u062e\u0627\u0635 \u0628\u0631\u0627\u06cc \u0622\u06cc\u062a\u0645 \u0645\u0634\u062e\u0635 \u0645\u06cc \u06a9\u0646\u062f.<\/li>\n<li><span dir=\"LTR\">Itemref<\/span>: \u0639\u0646\u0627\u0635\u0631\u06cc \u06a9\u0647 \u0634\u0627\u0645\u0644 <span dir=\"LTR\">itemscop<\/span> \u0646\u0634\u062f\u0647 \u0627\u0646\u062f \u0631\u0627 \u0628\u0627\u0632\u06af\u0634\u062a \u0645\u06cc \u062f\u0647\u0646\u062f. \u0627\u06cc\u0646 \u0648\u06cc\u0698\u06af\u06cc <span dir=\"LTR\">ID<\/span> \u0639\u0646\u0627\u0635\u0631\u06cc \u06a9\u0647 \u062e\u0648\u0627\u0635 \u0628\u06cc\u0634\u062a\u0631\u06cc \u062f\u0631 \u062f\u06cc\u06af\u0631 \u062c\u0627\u06cc\u06af\u0627\u0647 \u0647\u0627\u06cc \u0641\u0627\u06cc\u0644 \u062f\u0627\u0631\u0646\u062f \u0631\u0627 \u062f\u0631 \u06cc\u06a9 \u0644\u06cc\u0633\u062a \u06af\u0631\u062f\u0622\u0648\u0631\u06cc \u0645\u06cc \u06a9\u0646\u062f.<\/li>\n<\/ul>\n<h3 dir=\"RTL\">\u0648\u06cc\u0698\u06af\u06cc \u0647\u0627\u06cc <span dir=\"LTR\">JSON-LD<\/span><\/h3>\n<p dir=\"RTL\"><span dir=\"LTR\">JSON-LD<\/span> \u0627\u0632 \u062c\u0627\u0648\u0627\u0627\u0633\u06a9\u0631\u06cc\u067e\u062a \u0628\u0631\u0627\u06cc \u0641\u0627\u06cc\u0644 \u0647\u0627\u06cc \u062d\u0627\u0648\u06cc \u0644\u06cc\u0646\u06a9 \u067e\u06cc\u0634\u062a\u06cc\u0628\u0627\u0646\u06cc \u0645\u06cc \u06a9\u0646\u062f. \u0627\u06cc\u0646 \u0646\u0648\u0639 \u0627\u0632 \u0646\u0634\u0627\u0646\u0647 \u06af\u0630\u0627\u0631\u06cc \u0645\u06cc \u062a\u0648\u0627\u0646\u062f \u0628\u0627 \u062c\u0627\u06cc\u06af\u0630\u0627\u0631\u06cc <span dir=\"LTR\">Schema<\/span> \u060c \u0628\u0648\u0633\u06cc\u0644\u0647 \u06cc <span dir=\"LTR\">Paste<\/span> \u06a9\u0631\u062f\u0646 \u0645\u0633\u062a\u0642\u06cc\u0645 \u062f\u0631 \u0642\u0633\u0645\u062a <span dir=\"LTR\">&lt;head&gt;<\/span> \u06cc\u0627 <span dir=\"LTR\">&lt;body&gt;<\/span> \u062f\u0631 \u06cc\u06a9\u06cc \u0627\u0632 \u0627\u0633\u0646\u0627\u062f \u0645\u0631\u0628\u0648\u0637 \u0628\u0647 \u0648\u0628 \u0627\u0646\u062c\u0627\u0645 \u0634\u0648\u062f.<\/p>\n<h2 dir=\"RTL\"><a id=\"t7\"><\/a>\u0686\u0646\u062f \u0645\u062b\u0627\u0644 \u062f\u0631 \u0645\u0648\u0631\u062f <span dir=\"LTR\">Schema<\/span><\/h2>\n<p dir=\"RTL\">\u0641\u0631\u0636 \u06a9\u0646\u06cc\u062f \u06a9\u0647 \u06cc\u06a9 \u06a9\u062a\u0627\u0628 \u0628\u0647 \u0646\u0627\u0645 <span dir=\"LTR\">poonehmedia <\/span> \u062f\u0627\u0631\u06cc\u0645\u060c \u062f\u0631 \u0627\u062f\u0627\u0645\u0647 \u0645\u06cc \u062e\u0648\u0627\u0647\u06cc\u0645 \u0628\u0627 \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0627\u0632 \u0645\u06cc\u06a9\u0631\u0648\u062f\u06cc\u062a\u0627 \u0622\u0646\u0631\u0627 \u0646\u0634\u0627\u0646\u0647 \u06af\u0630\u0627\u0631\u06cc \u06a9\u0646\u06cc\u0645.<\/p>\n<h4 dir=\"RTL\">\u0628\u062f\u0648\u0646 \u0646\u0634\u0627\u0646\u0647 \u06af\u0630\u0627\u0631\u06cc \u06cc\u0627 <span dir=\"LTR\">markup<\/span><\/h4>\n<p style=\"text-align: left;\"><span style=\"background-color: #00ffff;\">&lt;div&gt;<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"background-color: #00ffff;\">&lt;h3&gt;pooneh media&lt;\/h3&gt;<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"background-color: #00ffff;\">&lt;table\u00a0summary=&#8221;Bibliographic\u00a0Details&#8221;&gt;<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"background-color: #00ffff;\">&lt;tr&gt;<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"background-color: #00ffff;\">&lt;th&gt;Main\u00a0Author:\u00a0&lt;\/th&gt;<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"background-color: #00ffff;\">&lt;td&gt;Rowling,\u00a0JK&lt;\/td&gt;<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"background-color: #00ffff;\">&lt;\/tr&gt;<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"background-color: #00ffff;\">&lt;\/table&gt;<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"background-color: #00ffff;\">&lt;\/div&gt;<\/span><\/p>\n<p dir=\"RTL\" style=\"text-align: left;\"><span dir=\"LTR\" style=\"background-color: #00ffff;\">&lt;table\u00a0summary=&#8221;Holdings\u00a0details&#8221;&gt;<\/span><\/p>\n<h4 dir=\"RTL\">\u0628\u0627 \u0646\u0634\u0627\u0646\u0647 \u06af\u0630\u0627\u0631\u06cc \u0645\u06cc\u06a9\u0631\u0648 \u062f\u06cc\u062a\u0627:<\/h4>\n<p style=\"text-align: left;\">\u00a0<span style=\"background-color: #00ffff;\">&lt;div\u00a0itemscope\u00a0itemtype=&#8221;http:\/\/schema.org\/Book&#8221;&gt;<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"background-color: #00ffff;\">&lt;h3\u00a0itemprop=&#8221;name&#8221;&gt;pooneh media&lt;\/h3&gt;<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"background-color: #00ffff;\">&lt;table\u00a0summary=&#8221;Bibliographic\u00a0Details&#8221;&gt;<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"background-color: #00ffff;\">&lt;tr&gt;<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"background-color: #00ffff;\">&lt;th&gt;Main\u00a0Author:\u00a0&lt;\/th&gt;<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"background-color: #00ffff;\">&lt;td\u00a0itemprop=&#8221;author&#8221;&gt;Rowling,\u00a0JK&lt;\/td&gt;<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"background-color: #00ffff;\">&lt;\/tr&gt;<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"background-color: #00ffff;\">&lt;\/table&gt;<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"background-color: #00ffff;\">&lt;\/div&gt;<\/span><\/p>\n<p dir=\"RTL\" style=\"text-align: left;\"><span dir=\"LTR\" style=\"background-color: #00ffff;\">&lt;table\u00a0summary=&#8221;Holdings\u00a0details&#8221;&gt;<\/span><\/p>\n<h4 dir=\"RTL\">\u0648 \u062f\u0631 \u067e\u0627\u06cc\u0627\u0646 \u0647\u0645\u0627\u0646 \u0645\u062b\u0627\u0644\u060c \u0627\u0644\u0628\u062a\u0647 \u062f\u0631 \u0632\u0628\u0627\u0646 <span dir=\"LTR\">JSON-LD<\/span><\/h4>\n<p style=\"text-align: left;\"><span style=\"background-color: #00ffff;\">&lt;script\u00a0type=&#8221;application\/ld+json&#8221;&gt;<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"background-color: #00ffff;\">{&#8220;@context&#8221;:&#8221;<a style=\"background-color: #00ffff;\" href=\"http:\/\/schema.org\/\">http:\/\/schema.org\/<\/a>&#8220;,<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"background-color: #00ffff;\">&#8220;@type&#8221;:\u00a0&#8220;Book&#8221;,<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"background-color: #00ffff;\">&#8220;name&#8221;:\u00a0&#8220;pooneh media&#8221;,<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"background-color: #00ffff;\">&#8220;author&#8221;:\u00a0&#8220;Rowling,\u00a0JK&#8221;,<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"background-color: #00ffff;\">&#8220;offers&#8221;:{&#8220;itemOffered&#8221;:\u00a0&#8220;#record&#8221;}}<\/span><\/p>\n<p dir=\"RTL\" style=\"text-align: left;\"><span dir=\"LTR\" style=\"background-color: #00ffff;\">&lt;\/script&gt;<\/span><\/p>\n<h2 dir=\"RTL\"><a id=\"t8\"><\/a>\u062f\u0627\u062f\u0647 \u0633\u0627\u062e\u062a\u0627\u0631 \u06cc\u0627\u0641\u062a\u0647 + \u062c\u0633\u062a\u062c\u0648\u06cc \u0645\u0639\u0646\u0627\u06cc\u06cc = \u0628\u0647 \u062f\u0633\u062a \u0622\u0648\u0631\u062f\u0646 \u062f\u0644 \u0645\u0648\u062a\u0648\u0631\u0647\u0627\u06cc \u062c\u0633\u062a\u062c\u0648<\/h2>\n<p>\u06cc\u0627 \u0686\u0637\u0648\u0631 \u0628\u0627 \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0627\u0632 Structured data \u0648 SEMANTIC Search \u062f\u0631 SERP \u062c\u0627\u06cc\u06af\u0627\u0647 \u062e\u0648\u0628\u06cc \u067e\u06cc\u062f\u0627 \u06a9\u0646\u06cc\u0645.<\/p>\n<p dir=\"RTL\">\u0645\u0632\u06cc\u062a \u06a9\u0644\u06cc \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0627\u0632 \u0633\u0627\u062e\u062a\u0627\u0631\u0628\u0646\u062f\u06cc \u06a9\u0631\u062f\u0646 \u0627\u0637\u0644\u0627\u0639\u0627\u062a\u062a\u0627\u0646 \u0627\u06cc\u0646 \u0627\u0633\u062a \u06a9\u0647 \u0628\u062a\u0648\u0627\u0646\u06cc\u062f \u0627\u0631\u062a\u0628\u0627\u0637 \u0628\u0647\u062a\u0631\u06cc \u0628\u0627 \u0645\u0648\u062a\u0648\u0631 \u0647\u0627\u06cc \u062c\u0633\u062a\u062c\u0648 \u0645\u062b\u0644 \u06af\u0648\u06af\u0644 \u062f\u0627\u0634\u062a\u0647 \u0628\u0627\u0634\u06cc\u062f. \u0647\u0631 \u0648\u0642\u062a \u06af\u0648\u06af\u0644 \u0645\u0646\u0638\u0648\u0631 \u0645\u062d\u062a\u0648\u0627 \u0647\u0627 \u0631\u0627 \u0628\u0647 \u0637\u0648\u0631 \u062f\u0642\u06cc\u0642 \u062a\u0631\u06cc \u0628\u0641\u0647\u0645\u062f\u060c \u0628\u0627\u0639\u062b \u0645\u06cc \u0634\u0648\u062f \u06a9\u0647 \u0646\u062a\u0627\u06cc\u062c \u0628\u0647\u062a\u0631\u06cc \u0628\u0647 \u062f\u0633\u062a \u062c\u0633\u062a\u062c\u0648 \u06a9\u0646\u0646\u062f\u06af\u0627\u0646 \u0628\u0631\u0633\u062f. \u06af\u0632\u06cc\u0646\u0647 \u0647\u0627\u06cc\u06cc \u0645\u0627\u0646\u0646\u062f <span dir=\"LTR\">Rich snippets <\/span> \u0648 \u0633\u0627\u06cc\u0631 \u0639\u0646\u0627\u0635\u0631 \u0645\u0648\u062c\u0648\u062f \u062f\u0631 \u0635\u0641\u062d\u0647 \u0646\u062a\u0627\u06cc\u062c \u06af\u0648\u06af\u0644 \u0627\u0637\u0644\u0627\u0639\u0627\u062a \u0645\u0648\u062c\u0648\u062f \u062f\u0631 \u062e\u0648\u062f \u0631\u0627 \u0627\u0632 \u062f\u0627\u062f\u0647 \u0647\u0627\u06cc \u0633\u0627\u062e\u062a\u0627\u0631 \u06cc\u0627\u0641\u062a\u0647 \u06cc\u0627 \u0647\u0645\u0627\u0646 <span dir=\"LTR\">structured data<\/span> \u0628\u0647 \u062f\u0633\u062a \u0645\u06cc \u0622\u0648\u0631\u0646\u062f.<\/p>\n<p dir=\"RTL\">\u0628\u0647 \u0639\u0646\u0648\u0627\u0646 \u0645\u062b\u0627\u0644 \u0628\u0648\u0633\u06cc\u0644\u0647 \u06cc \u0646\u0638\u0631\u0627\u062a \u0648 \u0646\u062a\u0627\u06cc\u062c \u0633\u0627\u062e\u062a\u0627\u0631 \u0628\u0646\u062f\u06cc \u0634\u062f\u0647 \u06a9\u0647 \u062a\u0648\u0633\u0637 \u06af\u0648\u06af\u0644 \u0627\u0631\u0627\u0626\u0647 \u0645\u06cc \u0634\u0648\u062f\u060c \u0633\u0627\u06cc\u062a \u0647\u0627\u06cc\u06cc \u06a9\u0647 5 \u0633\u062a\u0627\u0631\u0647 \u062f\u0627\u0631\u0646\u062f \u062f\u0631 \u0631\u062a\u0628\u0647 \u0628\u0627\u0644\u0627\u062a\u0631\u06cc \u0642\u0631\u0627\u0631 \u0645\u06cc \u06af\u06cc\u0631\u0646\u062f.<\/p>\n<p dir=\"RTL\" style=\"text-align: center;\">\u00a0<img decoding=\"async\" style=\"display: block; margin-left: auto; margin-right: auto;\" src=\"https:\/\/www.poonehmedia.com\/wp-content\/uploads\/2022\/08\/apple_pie_2.0.jpg\" alt=\"\u0627\u0633\u06a9\u06cc\u0645\u0627 \u0686\u06cc\u0633\u062a\u061f\" \/><\/p>\n<p dir=\"RTL\">\u06cc\u0627 \u0628\u0648\u0633\u06cc\u0644\u0647 \u06cc \u062f\u0627\u062f\u0647 \u0647\u0627\u06cc \u0633\u0627\u062e\u062a\u0627\u0631 \u06cc\u0627\u0641\u062a\u0647 \u0645\u06cc \u062a\u0648\u0627\u0646 \u0628\u0647 \u0622\u0647\u0646\u06af \u0647\u0627 \u0648 \u0622\u0644\u0628\u0648\u0645 \u0647\u0627\u06cc \u06cc\u06a9 \u062e\u0648\u0627\u0646\u0646\u062f\u0647 \u062f\u0633\u062a \u067e\u06cc\u062f\u0627 \u06a9\u0631\u062f. \u06af\u0648\u06af\u0644 \u0627\u06cc\u0646 \u06a9\u0627\u0631 \u0631\u0627 \u0628\u0648\u0633\u06cc\u0644\u0647 \u06cc\u00a0<span dir=\"LTR\">Rich cards<\/span>\u0628\u0647 \u0645\u0627 \u0646\u0634\u0627\u0646 \u0645\u06cc \u062f\u0647\u062f.<span dir=\"LTR\">\u00a0<img decoding=\"async\" style=\"display: block; margin-left: auto; margin-right: auto;\" src=\"https:\/\/www.poonehmedia.com\/wp-content\/uploads\/2022\/08\/ebi_album.jpg\" alt=\"\u0627\u0633\u06a9\u06cc\u0645\u0627 \u0686\u06cc\u0633\u062a\u061f \u0646\u0645\u0648\u0646\u0647 \u06a9\u0627\u0631\" \/><\/span><\/p>\n<p dir=\"RTL\">\u0628\u0631\u0627\u06cc \u0627\u0641\u0631\u0627\u062f \u0641\u0639\u0627\u0644 \u062f\u0631 \u0632\u0645\u06cc\u0646\u0647 \u0633\u0626\u0648 \u0645\u06cc\u062a\u0648\u0627\u0646 \u06af\u0641\u062a : \u0647\u0631\u0686\u0647 \u062a\u0639\u062f\u0627\u062f \u0646\u0634\u0627\u0646\u0647 \u06af\u0630\u0627\u0631\u06cc \u0633\u0627\u062e\u062a\u0627\u0631 \u06cc\u0627\u0641\u062a\u0647 \u0628\u06cc\u0634\u062a\u0631\u061b \u0628\u0647\u062a\u0631!! \u062f\u0631 \u0648\u0627\u0642\u0639 \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u06a9\u0631\u062f\u0646 \u0627\u0632 \u0627\u06cc\u0646 \u0631\u0648\u0634 \u0628\u0648\u0633\u06cc\u0644\u0647 \u062c\u0627\u06cc\u06af\u0630\u0627\u0631\u06cc \u062f\u0627\u062f\u0647 \u0633\u0627\u062e\u062a\u0627\u0631\u06cc\u0627\u0641\u062a\u0647 \u0627\u0632 \u0632\u06cc\u0631 \u0645\u062c\u0645\u0648\u0639\u0647 \u0647\u0627\u06cc\u00a0<span dir=\"LTR\">semantic seo<\/span>\u00a0\u0648 \u0627\u0646\u062a\u06cc\u062a\u06cc \u062f\u0631 \u0633\u0626\u0648 \u0627\u0633\u062a. \u067e\u06cc\u0634\u0646\u0647\u0627\u062f \u0645\u06cc\u06a9\u0646\u06cc\u0645 \u062d\u062a\u0645\u0627 \u0645\u0642\u0627\u0644\u0647 <a href=\"blog\/2299-what-is-entity-in-seo\">entity \u0686\u06cc\u0633\u062a<\/a> \u0631\u0627 \u0645\u0637\u0627\u0644\u0639\u0647 \u06a9\u0646\u06cc\u062f \u062a\u0627 \u0628\u0647 \u062e\u0648\u0628\u06cc \u0645\u062a\u0648\u062c\u0647 \u06a9\u0627\u0631\u0628\u0631\u062f\u0647\u0627\u06cc \u0627\u0633\u06a9\u06cc\u0645\u0627 \u062f\u0631 \u0631\u0648\u0634 \u0647\u0627\u06cc \u062c\u062f\u06cc\u062f \u0633\u0626\u0648 \u0648 \u0628\u0647\u06cc\u0646\u0647 \u0633\u0627\u0632\u06cc \u0635\u0641\u062d\u0627\u062a \u0633\u0627\u06cc\u062a \u0634\u0648\u06cc\u062f.<\/p>\n<h2 dir=\"RTL\"><a id=\"t9\"><\/a>\u0633\u0626\u0648 \u0645\u0639\u0646\u0627\u06cc\u06cc \u06cc\u0627 Semantic<\/h2>\n<p dir=\"RTL\">\u06a9\u0644\u0645\u0647 &#8221; <span dir=\"LTR\">Semantic<\/span>&#8221; \u062f\u0631 \u0627\u0635\u0644 \u0645\u0631\u0628\u0648\u0637 \u0628\u0647 \u0639\u0644\u0645 \u0632\u0628\u0627\u0646\u0634\u0646\u0627\u0633\u06cc \u0627\u0633\u062a \u0648 \u0645\u0639\u0627\u062f\u0644 \u0641\u0627\u0631\u0633\u06cc \u0622\u0646 &#8220;\u0645\u0639\u0646\u0627\u06cc\u06cc&#8221; \u0627\u0633\u062a.<br \/>\n\u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0627\u0632 \u062f\u0627\u062f\u0647 \u0633\u0627\u062e\u062a\u0627\u0631 \u06cc\u0627\u0641\u062a\u0647\u061b \u0631\u0627\u0647 \u0645\u0646\u0637\u0642\u06cc \u06af\u0648\u06af\u0644 \u0628\u0631\u0627\u06cc \u062f\u0633\u062a \u067e\u06cc\u062f\u0627 \u06a9\u0631\u062f\u0646 \u0628\u0647 \u0645\u0639\u0646\u06cc \u06a9\u0644\u0645\u0627\u062a \u06a9\u0644\u06cc\u062f\u06cc \u0648 \u0648\u0628 \u0633\u0627\u06cc\u062a \u0647\u0627\u0633\u062a \u0648 \u0628\u0631\u0627\u06cc \u0627\u06cc\u0646\u062f\u06a9\u0633 \u06a9\u0631\u062f\u0646 \u062e\u0648\u062f \u0627\u0632 \u0622\u0646\u0647\u0627 \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0645\u06cc \u06a9\u0646\u062f.<br \/>\n\u0647\u0631 \u0686\u0642\u062f\u0631 \u06af\u0648\u06af\u0644 \u0628\u062a\u0648\u0627\u0646\u062f \u062e\u0635\u0648\u0635\u06cc\u062a \u062f\u0631\u06a9 \u0645\u0639\u0646\u0627 \u0631\u0627 \u062f\u0631 \u062e\u0648\u062f \u0642\u0648\u06cc \u06a9\u0646\u062f\u060c \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u06a9\u0646\u0646\u062f\u06af\u0627\u0646 \u0627\u0632 \u0627\u06cc\u0646 \u0645\u0648\u062a\u0648\u0631 \u062c\u0633\u062a\u062c\u0648 \u0628\u06cc\u0634\u062a\u0631 \u0628\u0647 \u0622\u0646 \u0627\u062d\u0633\u0627\u0633 \u0646\u0632\u062f\u06cc\u06a9\u06cc \u0645\u06cc\u06a9\u0646\u0646\u062f \u0648 \u0628\u0627 \u0622\u0646 \u0631\u0627\u062d\u062a\u0646\u062f.<\/p>\n<p dir=\"RTL\">\u0639\u0645\u0644\u06a9\u0631\u062f \u06af\u0648\u06af\u0644 \u062f\u06cc\u06af\u0631 \u0641\u0642\u0637 \u062c\u0633\u062a\u062c\u0648 \u0648 \u067e\u06cc\u062f\u0627 \u06a9\u0631\u062f\u0646 \u0627\u0637\u0644\u0627\u0639\u0627\u062a \u0646\u06cc\u0633\u062a\u061b \u0627\u0645\u0631\u0648\u0632\u0647 \u06a9\u0627\u0631 \u06af\u0648\u06af\u0644 \u0647\u062f\u0627\u06cc\u062a \u0627\u0637\u0644\u0627\u0639\u0627\u062a \u0627\u0632 \u0641\u0636\u0627\u06cc \u0648\u0628 \u0628\u0647 \u062c\u0631\u06cc\u0627\u0646 \u0647\u0627\u06cc \u0645\u0634\u0627\u0628\u0647 \u0627\u0632 \u0647\u0645\u0627\u0646 \u0646\u0648\u0639 \u0627\u0637\u0644\u0627\u0639\u0627\u062a \u0627\u0633\u062a\u060c \u06cc\u0639\u0646\u06cc \u0639\u0646\u0648\u0627\u0646 \u0647\u0627\u060c \u067e\u0633 \u0632\u0645\u06cc\u0646\u0647 \u0647\u0627\u060c \u0627\u06cc\u062f\u0647 \u0647\u0627\u060c \u0645\u062a\u0646 \u0647\u0627\u060c \u0635\u062f\u0627 \u0647\u0627 \u0648 \u0648\u06cc\u062f\u06cc\u0648 \u0647\u0627 \u0631\u0627 \u062f\u0633\u062a\u0647 \u0628\u0646\u062f\u06cc \u0645\u06cc \u06a9\u0646\u062f \u0648 \u0627\u0631\u062a\u0628\u0627\u0637 \u0622\u0646\u0647\u0627 \u0628\u0627 \u06cc\u06a9\u062f\u06cc\u06af\u0631 \u0631\u0627 \u067e\u06cc\u062f\u0627 \u0645\u06cc \u06a9\u0646\u062f. \u0645\u062b\u0644\u0627 \u0627\u06af\u0631 \u0634\u0645\u0627 \u06cc\u06a9 \u062f\u0633\u062a\u0648\u0631 \u063a\u0630\u0627 \u062c\u0633\u062a\u062c\u0648 \u06a9\u0646\u06cc\u062f \u06af\u0648\u06af\u0644 \u0628\u0647 \u0634\u0645\u0627 \u067e\u06cc\u0634\u0646\u0647\u0627\u062f \u0645\u06cc\u062f\u0647\u062f \u06cc\u06a9 \u062f\u0633\u062a\u0648\u0631 \u0645\u0634\u0627\u0628\u0647 \u0622\u0646 \u0631\u0627 \u0646\u06cc\u0632 \u062a\u0633\u062a \u06a9\u0646\u06cc\u062f.<\/p>\n<p dir=\"RTL\">\u062e\u0628\u060c \u0647\u0631\u0686\u0647 \u0627\u06cc\u0646\u062a\u0631\u0646\u062a \u0628\u06cc\u0634\u062a\u0631 \u067e\u06cc\u0634\u0631\u0648\u06cc \u06a9\u0646\u062f\u060c \u0646\u06cc\u0627\u0632 \u0628\u0631\u0627\u06cc \u0631\u0627\u0647 \u0627\u0646\u062f\u0627\u0632\u06cc \u062c\u0631\u06cc\u0627\u0646 \u0647\u0627\u06cc \u0645\u0633\u062a\u0642\u0644 \u0627\u0632 \u0627\u0637\u0644\u0627\u0639\u0627\u062a \u0646\u06cc\u0632 \u0628\u06cc\u0634\u062a\u0631 \u0645\u06cc \u0634\u0648\u062f \u0648 \u0627\u0644\u0627\u0646 \u0627\u06cc\u0646 \u0648\u0638\u06cc\u0641\u0647 \u0633\u0626\u0648 \u0648 \u0635\u0627\u062d\u0628\u0627\u0646 \u0648\u0628 \u0633\u0627\u06cc\u062a \u0647\u0627\u0633\u062a \u06a9\u0647 \u0628\u0627 \u062c\u0627\u06cc\u06af\u0630\u0627\u0631\u06cc \u062f\u0627\u062f\u0647 \u0633\u0627\u062e\u062a\u0627\u0631\u06cc\u0627\u0641\u062a\u0647 \u062f\u0631\u0633\u062a \u0628\u0631 \u0631\u0648\u06cc \u0633\u0627\u06cc\u062a \u0647\u0627\u06cc \u062e\u0648\u062f\u060c \u062e\u0648\u062f \u0631\u0627 \u0628\u0627 \u0627\u06cc\u0646 \u0631\u0648\u062f \u0647\u0645\u0627\u0647\u0646\u06af \u06a9\u0646\u0646\u062f \u0648 \u067e\u0627 \u0628\u0647 \u067e\u0627\u06cc \u0627\u06cc\u0646 \u062a\u063a\u06cc\u06cc\u0631\u0627\u062a \u067e\u06cc\u0634 \u0631\u0648\u06cc \u06a9\u0646\u0646\u062f.<\/p>\n<h3 dir=\"RTL\">\u067e\u06cc\u0634\u0646\u0647\u0627\u062f \u06af\u0648\u06af\u0644 \u0628\u0631\u0627\u06cc \u0627\u0636\u0627\u0641\u0647 \u06a9\u0631\u062f\u0646 \u0627\u0633\u06a9\u06cc\u0645\u0627 \u0628\u0647 \u0635\u0648\u0631\u062a \u062f\u0627\u062f\u0647 \u0633\u0627\u062e\u062a\u0627\u0631 \u06cc\u0627\u0641\u062a\u0647<\/h3>\n<p dir=\"RTL\"><strong>\u06af\u0632\u06cc\u0646\u0647 \u0647\u0627\u06cc \u0645\u0631\u0628\u0648\u0637 \u0628\u0647 \u0645\u062d\u062a\u0648\u0627:<\/strong> \u0645\u062b\u0644 \u0645\u0642\u0627\u0644\u0627\u062a\u060c \u0627\u0637\u0644\u0627\u0639\u0627\u062a \u0645\u0631\u0628\u0648\u0637 \u0628\u0647 \u0641\u06cc\u0644\u0645 \u0647\u0627 \u0648 \u062f\u0633\u062a\u0648\u0631 \u0627\u0644\u0639\u0645\u0644 \u0647\u0627 (\u0645\u0627\u0646\u0646\u062f \u062f\u0633\u062a\u0648\u0631 \u0627\u0644\u0639\u0645\u0644 \u067e\u062e\u062a \u063a\u0630\u0627 \u06cc\u0627 \u0647\u0631 \u0686\u06cc\u0632 \u062f\u06cc\u06af\u0631\u06cc \u06a9\u0647 \u0628\u062a\u0648\u0627\u0646\u062f \u062f\u0633\u062a\u0648\u0631 \u0627\u0644\u0639\u0645\u0644\u06cc \u062f\u0627\u0634\u062a\u0647 \u0628\u0627\u0634\u062f)<\/p>\n<p dir=\"RTL\"><strong>\u0644\u06cc\u0633\u062a\u06cc \u0627\u0632 \u06af\u0632\u06cc\u0646\u0647 \u0647\u0627\u06cc \u06a9\u0627\u0631\u0627\u0645\u062f:<\/strong> \u0645\u062b\u0644 \u0631\u0648\u06cc\u062f\u0627\u062f \u0647\u0627\u06cc \u0645\u062e\u062a\u0644\u0641 (\u0645\u0627\u0646\u0646\u062f \u06a9\u0646\u0633\u0631\u062a \u0647\u0627 \u0648 \u0646\u0645\u0627\u06cc\u0634\u06af\u0627\u0647 \u0648&#8230;) \u0648 \u062f\u0633\u062a\u0648\u0631 \u0627\u0644\u0639\u0645\u0644 \u0647\u0627 (\u062a\u0641\u0627\u0648\u062a \u062f\u0633\u062a\u0648\u0631 \u0627\u0644\u0639\u0645\u0644 \u062f\u0631 \u0627\u06cc\u0646 \u0646\u0648\u0639 \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0627\u0632 \u062f\u0627\u062f\u0647 \u0633\u0627\u062e\u062a\u0627\u0631 \u0628\u0646\u062f\u06cc \u0634\u062f\u0647 \u062f\u0631 \u0646\u0648\u0639 \u0628\u06cc\u0627\u0646 \u0645\u0637\u0644\u0628 \u062a\u0641\u0627\u0648\u062a \u062f\u0627\u0631\u062f\u060c \u0628\u0647 \u0627\u06cc\u0646 \u0635\u0648\u0631\u062a \u06a9\u0647 \u0628\u0647 \u0639\u0646\u0648\u0627\u0646 \u0645\u062b\u0627\u0644 \u062f\u0631 \u0627\u06cc\u0646 \u0631\u0648\u0634 \u0645\u0627 \u062f\u0633\u062a\u0648\u0631 \u0627\u0644\u0639\u0645\u0644 \u0631\u0627 \u0628\u0647 \u0635\u0648\u0631\u062a \u06cc\u06a9 \u0644\u06cc\u0633\u062a \u0627\u0632 \u062a\u0631\u06a9\u06cc\u0628\u0627\u062a \u0648 \u0627\u0642\u062f\u0627\u0645\u0627\u062a\u06cc \u0628\u0627\u06cc\u062f \u0627\u0646\u062c\u0627\u0645 \u062f\u0647\u06cc\u0645 \u0645\u06cc \u0628\u06cc\u0646\u06cc\u0645)<\/p>\n<h2 dir=\"RTL\"><a id=\"t10\"><\/a>\u06a9\u0633\u0628 \u0648 \u06a9\u0627\u0631\u0647\u0627 \u0686\u0642\u062f\u0631 \u0627\u0632 <span dir=\"LTR\">Schema<\/span> \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0645\u06cc \u06a9\u0646\u0646\u062f\u061f<\/h2>\n<p dir=\"RTL\">\u0637\u0628\u0642 \u062a\u062d\u0642\u06cc\u0642\u0627\u062a\u06cc \u06a9\u0647 \u0645\u0627 \u062f\u0631 \u062a\u06cc\u0645 \u067e\u0648\u0646\u0647 \u0645\u062f\u06cc\u0627 \u0627\u0646\u062c\u0627\u0645 \u062f\u0627\u062f\u06cc\u0645 \u0628\u06cc\u0634 \u0627\u0632 500 \u06a9\u0633\u0628 \u0648 \u06a9\u0627\u0631 \u0627\u0632 \u0646\u0634\u0627\u0646\u0647 \u06af\u0630\u0627\u0631\u06cc <span dir=\"LTR\">Schema<\/span> \u0628\u0631\u0627\u06cc \u0633\u0627\u06cc\u062a \u0647\u0627\u06cc \u062e\u0648\u062f \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0645\u06cc \u06a9\u0646\u0646\u062f.<br \/>\n\u0622\u0645\u0627\u0631 \u06af\u06cc\u0631\u06cc \u062f\u0631\u0635\u062f\u06cc \u062f\u06cc\u06af\u0631\u06cc \u0627\u0632 500 \u062f\u0627\u0645\u0646\u0647 \u0628\u0647 \u0645\u0627 \u0646\u0634\u0627\u0646 \u0645\u06cc \u062f\u0647\u062f \u06a9\u0647: 286 \u06cc\u0639\u0646\u06cc 57.2 \u062f\u0631\u0635\u062f \u0627\u0632 500 \u062f\u0627\u0645\u0646\u0647 \u0627\u0635\u0644\u0627 \u0627\u0632 \u0646\u0634\u0627\u0646\u0647 \u06af\u0630\u0627\u0631\u06cc <span dir=\"LTR\">Schema<\/span> \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0646\u0645\u06cc \u06a9\u0646\u0646\u062f \u0648 214 \u062f\u0627\u0645\u0646\u0647 (42.8 \u062f\u0631\u0635\u062f) \u0627\u0632 \u0627\u06cc\u0646 \u062f\u0627\u0645\u0646\u0647 \u0647\u0627 \u062d\u062f \u0627\u0642\u0644 \u062f\u0631 \u06cc\u06a9\u06cc \u0627\u0632 \u0635\u0641\u062d\u0627\u062a \u0648\u0628 \u0633\u0627\u06cc\u062a \u062e\u0648\u062f \u062e\u0648\u062f \u0627\u0632 \u0646\u0634\u0627\u0646\u0647 \u06af\u0630\u0627\u0631\u06cc <span dir=\"LTR\">Schema <\/span>\u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0645\u06cc \u06a9\u0646\u0646\u062f.<\/p>\n<p dir=\"RTL\" style=\"text-align: center;\"><span dir=\"LTR\"><img decoding=\"async\" src=\"https:\/\/www.poonehmedia.com\/wp-content\/uploads\/2022\/08\/Schema_2.png\" alt=\"Schema \u0686\u06cc\u0633\u062a\u061f\" width=\"718\" height=\"443\" \/>\u00a0<\/span><\/p>\n<p dir=\"RTL\">\u062f\u0631 \u062a\u062d\u0642\u06cc\u0642\u0627\u062a \u0628\u0639\u062f\u06cc \u0627\u0632 214 \u062f\u0627\u0645\u0646\u0647 \u0627\u06cc \u06a9\u0647 \u0627\u0632 \u0646\u0634\u0627\u0646\u0647 \u06af\u0630\u0627\u0631\u06cc <span dir=\"LTR\">Schema<\/span> \u0627\u0646\u062c\u0627\u0645 \u0634\u062f\u0647 \u0628\u0647 \u0646\u0634\u0627\u0646 \u0645\u06cc \u062f\u0647\u062f \u06a9\u0647 \u0686\u0642\u062f\u0631 \u0627\u06cc\u0646 \u0646\u0634\u0627\u0646\u0647 \u06af\u0630\u0627\u0631\u06cc \u0647\u0627 \u062f\u0631 \u0635\u0641\u062d\u0647 \u0646\u062a\u0627\u06cc\u062c \u062c\u0633\u062a\u062c\u0648 \u0647\u0645\u0631\u0627\u0647 \u0628\u0627 \u0622\u062f\u0631\u0633 \u0648\u0628 \u0633\u0627\u06cc\u062a \u0622\u0646\u0647\u0627 \u0638\u0627\u0647\u0631 \u0645\u06cc \u0634\u0648\u062f.<\/p>\n<p dir=\"RTL\">\u00a0<img decoding=\"async\" style=\"display: block; margin-left: auto; margin-right: auto;\" src=\"https:\/\/www.poonehmedia.com\/wp-content\/uploads\/2022\/08\/schema_3.png\" alt=\"Schema \u0686\u06cc\u0633\u062a\u061f\" width=\"667\" height=\"410\" \/><\/p>\n<p dir=\"RTL\">86 \u062f\u0627\u0645\u0646\u0647 \u0627\u0632 \u0627\u06cc\u0646 214 \u062f\u0627\u0645\u0646\u0647 \u062f\u0631 \u06a9\u0645\u062a\u0631 \u0627\u0632 1 \u062f\u0631\u0635\u062f \u0627\u0632 \u0635\u0641\u062d\u0627\u062a \u062e\u0648\u062f \u0627\u0632 \u0646\u0634\u0627\u0646\u0647 \u06af\u0630\u0627\u0631\u06cc <span dir=\"LTR\">Schema<\/span> \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u06a9\u0631\u062f\u0646\u062f \u0648 \u0641\u0642\u0637 12 \u062f\u0627\u0645\u0646\u0647 \u0627\u0632 <span dir=\"LTR\">Schema<\/span> \u0628\u0631\u0627\u06cc 80 \u062a\u0627 100 \u062f\u0631\u0635\u062f \u0635\u0641\u062d\u0627\u062a \u062e\u0648\u062f \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u06a9\u0631\u062f\u0647 \u0627\u0646\u062f.<\/p>\n<h2 dir=\"RTL\"><a id=\"t11\"><\/a>\u0686\u0637\u0648\u0631 \u0627\u0632\u00a0<span dir=\"LTR\">Schema<\/span> \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u06a9\u0646\u06cc\u0645\u061f<\/h2>\n<p dir=\"RTL\">\u0627\u06af\u0631 \u0645\u06cc \u062e\u0648\u0627\u0647\u06cc\u062f \u0627\u0632 <span dir=\"LTR\">Schema<\/span> \u0628\u0631\u0627\u06cc \u0633\u0627\u06cc\u062a \u062e\u0648\u062f \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u06a9\u0646\u06cc\u062f\u060c \u0628\u0627 \u067e\u0648\u0646\u0647 \u0645\u062f\u06cc\u0627 \u0647\u0645\u0631\u0627\u0647 \u0628\u0627\u0634\u06cc\u062f \u062a\u0627 \u0627\u0628\u0632\u0627\u0631\u0647\u0627\u06cc \u0622\u0646\u0644\u0627\u06cc\u0646\u06cc \u06a9\u0647 \u0645\u06cc \u062a\u0648\u0627\u0646\u0646\u062f \u0628\u0647 \u0634\u0645\u0627 \u062f\u0631 \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0627\u0632 \u0627\u06cc\u0646 \u0627\u0628\u0632\u0627\u0631 \u06a9\u0645\u06a9 \u06a9\u0646\u0646\u062f \u0631\u0627 \u0645\u0639\u0631\u0641\u06cc \u06a9\u0646\u06cc\u0645. \u0628\u0631\u0627\u06cc \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0645\u06cc \u062a\u0648\u0627\u0646\u06cc\u062f \u0628\u0631 \u0631\u0648\u06cc \u0639\u0646\u0648\u0627\u0646 \u0647\u0631 \u06a9\u062f\u0627\u0645 \u0627\u0632 \u0627\u0628\u0632\u0627\u0631 \u0647\u0627 \u06a9\u0644\u06cc\u06a9 \u06a9\u0646\u06cc\u062f.<\/p>\n<article>\n<h3 dir=\"RTL\"><a href=\"https:\/\/hallanalysis.com\/json-ld-generator\/\"><span dir=\"LTR\">Schema Markup Generator<\/span><\/a><\/h3>\n<\/article>\n<p dir=\"RTL\">\u0647\u0645\u0627\u0646\u0637\u0648\u0631 \u06a9\u0647 \u0627\u0632 \u0627\u0633\u0645 \u0627\u06cc\u0646 \u0627\u0628\u0632\u0627\u0631 \u0628\u0631 \u0645\u06cc \u0622\u06cc\u062f\u060c \u0627\u06cc\u0646 \u0627\u0628\u0632\u0627\u0631 \u0648\u0638\u06cc\u0641\u0647 \u06cc \u062a\u0648\u0644\u06cc\u062f \u0646\u0634\u0627\u0646\u0647 \u06af\u0630\u0627\u0631\u06cc <span dir=\"LTR\">Schema <\/span> \u0631\u0627 \u0628\u0631\u0627\u06cc \u0634\u0645\u0627 \u0628\u0631 \u0639\u0647\u062f\u0647 \u062f\u0627\u0631\u062f. \u0637\u0631\u06cc\u0642\u0647 \u06cc \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0627\u0632 \u0627\u06cc\u0646 \u0627\u0628\u0632\u0627\u0631 \u0628\u0647 \u0627\u06cc\u0646 \u0635\u0648\u0631\u062a \u0627\u0633\u062a \u06a9\u0647 \u0627\u0628\u062a\u062f\u0627 \u0634\u0645\u0627 \u0627\u0637\u0644\u0627\u0639\u0627\u062a \u0645\u0631\u0628\u0648\u0637 \u0628\u0647 \u06a9\u0633\u0628 \u0648 \u06a9\u0627\u0631\u060c \u0627\u0634\u062e\u0627\u0635\u060c \u0645\u062d\u0635\u0648\u0644\u0627\u062a\u060c \u0631\u0648\u06cc\u062f\u0627\u062f \u0647\u0627 \u0648 \u0627\u062a\u0641\u0627\u0642\u0627\u062a\u060c \u0633\u0627\u0632\u0645\u0627\u0646 \u0647\u0627 \u0648 \u06cc\u0627 \u0648\u0628 \u0633\u0627\u06cc\u062a \u0631\u0627 \u0648\u0627\u0631\u062f \u0645\u06cc \u06a9\u0646\u06cc\u062f\u060c \u0633\u067e\u0633 \u0627\u06cc\u0646 \u0627\u0628\u0632\u0627\u0631 \u06cc\u06a9 \u062f\u0633\u062a\u0647 \u06a9\u062f <span dir=\"LTR\">JSON-LD<\/span> \u0628\u0647 \u0634\u0645\u0627 \u062a\u062d\u0648\u06cc\u0644 \u0645\u06cc \u062f\u0647\u062f \u06a9\u0647 \u0645\u06cc \u062a\u0648\u0627\u0646\u06cc\u062f \u0622\u0646 \u0631\u0627 \u062f\u0631 <span dir=\"LTR\">HTML <\/span> \u0633\u0627\u06cc\u062a \u062e\u0648\u062f \u062c\u0627\u06cc\u06af\u0630\u0627\u0631\u06cc \u06a9\u0646\u06cc\u062f.<\/p>\n<h3 dir=\"RTL\"><a href=\"https:\/\/search.google.com\/structured-data\/testing-tool\/u\/0\/\">\u062a\u0627\u06cc\u06cc\u062f \u06a9\u0646\u0646\u062f\u0647 \u0627\u0639\u062a\u0628\u0627\u0631 \u0646\u0634\u0627\u0646\u0647 \u06af\u0630\u0631\u06cc \u06cc\u0627 <span dir=\"LTR\">Schema Markup validator<\/span><\/a><\/h3>\n<p dir=\"RTL\">\u0628\u0639\u062f \u0627\u0632 \u0627\u06cc\u0646 \u06a9\u0647 <span dir=\"LTR\">Schema<\/span> \u0631\u0627 \u062f\u0631 <span dir=\"LTR\">HTML<\/span> \u062e\u0648\u062f \u0627\u0636\u0627\u0641\u0647 \u06a9\u0631\u062f\u06cc\u062f\u060c \u0645\u06cc \u062a\u0648\u0627\u0646\u06cc\u062f \u0646\u0634\u0627\u0646\u0647 \u06af\u0630\u0627\u0631\u06cc \u0647\u0627\u06cc \u062e\u0648\u062f \u0631\u0627 \u0628\u0648\u0633\u06cc\u0644\u0647 \u0627\u0628\u0632\u0627\u0631 \u06af\u0648\u06af\u0644 \u0628\u0647 \u0646\u0627\u0645 <a href=\"https:\/\/search.google.com\/structured-data\/testing-tool\/u\/0\/\"><span dir=\"LTR\">Structured data testing tool<\/span><\/a> \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u06a9\u0646\u06cc\u062f. \u0637\u0631\u06cc\u0642\u0647 \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0627\u0632 \u0627\u06cc\u0646 \u0627\u0628\u0632\u0627\u0631 \u0628\u0633\u06cc\u0627\u0631 \u0633\u0627\u062f\u0647 \u0627\u0633\u062a\u060c \u0628\u0647 \u0627\u06cc\u0646 \u0635\u0648\u0631\u062a \u06a9\u0647: \u0635\u0641\u062d\u0647 \u0633\u0627\u06cc\u062a \u0648 \u06cc\u0627 \u062e\u0637\u0648\u0637 \u06a9\u062f \u0645\u0631\u0628\u0648\u0637 \u0628\u0647 \u0646\u0634\u0627\u0646\u0647 \u06af\u0630\u0627\u0631\u06cc \u0631\u0627 \u062f\u0631 \u0622\u0646 \u0648\u0627\u0631\u062f \u06a9\u0631\u062f\u0647 \u0648 \u0622\u0646 \u062e\u0637\u0627 \u0647\u0627 \u0648 \u0627\u062e\u0637\u0627\u0631\u0647\u0627 \u0631\u0627 \u0628\u0647 \u0634\u0645\u0627 \u0627\u0639\u0644\u0627\u0645 \u0645\u06cc \u06a9\u0646\u062f.<\/p>\n<h3 dir=\"RTL\"><a href=\"https:\/\/www.semrush.com\/features\/site-audit\/\"><span dir=\"LTR\">Site Audit tool<\/span><\/a><\/h3>\n<p dir=\"RTL\">\u0631\u0648\u0634 \u06a9\u0627\u0631 \u0627\u06cc\u0646 \u0627\u0628\u0632\u0627\u0631 \u06a9\u0647 \u062a\u0648\u0633\u0637 \u0633\u0627\u06cc\u062a <span dir=\"LTR\">SEMrush<\/span> \u0627\u0631\u0627\u0626\u0647 \u0634\u062f\u0647 \u0628\u0647 \u0627\u06cc\u0646 \u0635\u0648\u0631\u062a \u0627\u0633\u062a \u06a9\u0647: \u062f\u0631 \u0648\u0628 \u0633\u0627\u06cc\u062a \u0634\u0645\u0627 \u0628\u0647 \u062f\u0646\u0628\u0627\u0644 \u0646\u0634\u0627\u0646\u0647 \u06af\u0630\u0627\u0631\u06cc \u0645\u06cc\u06af\u0631\u062f\u062f \u0648 \u0628\u0647 \u0634\u0645\u0627 \u0627\u0639\u0644\u0627\u0645 \u0645\u06cc \u06a9\u0646\u062f \u06a9\u0647 \u0627\u0632 \u06a9\u062f\u0627\u0645 \u0627\u0628\u0632\u0627\u0631 \u0647\u0627\u06cc \u0646\u0634\u0627\u0646\u0647 \u06af\u0630\u0627\u0631\u06cc \u0686\u0642\u062f\u0631 \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u06a9\u0631\u062f\u0647 \u0627\u06cc\u062f.<\/p>\n<h4 dir=\"RTL\"><a href=\"https:\/\/developers.google.com\/search\/docs\/guides\/mark-up-content?visit_id=1-636220788426532970-1249112111&amp;hl=en&amp;rd=1\">\u0631\u0627\u0647\u0646\u0645\u0627\u06cc \u0646\u0634\u0627\u0646\u0647 \u06af\u0630\u0627\u0631\u06cc \u0645\u062d\u062a\u0648\u0627<\/a><\/h4>\n<p dir=\"RTL\">\u06af\u0648\u06af\u0644 \u06cc\u06a9 \u0627\u0628\u0632\u0627\u0631 \u0631\u0627\u0647\u0646\u0645\u0627\u06cc\u06cc \u0628\u0631\u0627\u06cc \u062c\u0627\u06cc\u06af\u0630\u0627\u0631\u06cc \u062e\u0644\u0627\u0642\u0627\u0646\u0647 \u0648 \u06a9\u0627\u0631 \u0628\u0627 <span dir=\"LTR\">Schema<\/span> \u0628\u0631\u0627\u06cc \u062f\u0633\u062a \u06cc\u0627\u0628\u06cc \u0628\u0647 <span dir=\"LTR\">Rich snippets<\/span> \u062f\u0631 \u0627\u062e\u062a\u06cc\u0627\u0631 \u06a9\u0627\u0631\u0628\u0631\u0627\u0646 \u06af\u0630\u0627\u0634\u062a\u0647 \u0627\u0633\u062a\u060c \u0631\u06cc\u0686 \u0627\u0633\u0646\u06cc\u067e\u062a\u0633 \u06cc\u0627 <span dir=\"LTR\">rich snippets<\/span> \u0628\u0631\u0627\u06cc \u062a\u0645\u0627\u0645\u06cc \u0645\u062d\u062a\u0648\u0627\u0647\u0627\u06cc\u06cc \u06a9\u0647 \u062e\u0648\u0627\u0646\u062f\u0647 \u06cc\u0627 \u0646\u0645\u0627\u06cc\u0634 \u062f\u0627\u062f\u0647 \u0645\u06cc \u0634\u0648\u062f \u0648 \u06cc\u0627 \u0645\u06cc \u062a\u0648\u0627\u0646 \u0628\u0647 \u0622\u0646\u0647\u0627 \u06af\u0648\u0634 \u062f\u0627\u062f \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0645\u06cc \u06af\u0631\u062f\u062f. \u0645\u062d\u062a\u0648\u0627\u0647\u0627\u06cc\u06cc \u0645\u062b\u0644 \u0648\u06cc\u062f\u06cc\u0648\u060c \u062f\u0633\u062a\u0648\u0631\u0627\u0644\u0639\u0645\u0644 \u0647\u0627 \u0648 \u0645\u0642\u0627\u0644\u0627\u062a \u06cc\u0627 \u0645\u0648\u0632\u06cc\u06a9 \u0645\u06cc\u062a\u0648\u0627\u0646\u0646\u062f \u0627\u0632 \u0627\u06cc\u0646 \u0627\u0628\u0632\u0627\u0631 \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u06a9\u0646\u0646\u062f.<\/p>\n<h3 dir=\"RTL\"><strong>\u00a0\u062d\u0631\u06a9\u062a \u0622\u062e\u0631!<\/strong><\/h3>\n<p dir=\"RTL\">\u062f\u0646\u06cc\u0627\u06cc \u0648\u0628 \u0645\u062f\u0627\u0645 \u062f\u0631 \u062d\u0627\u0644 \u062a\u063a\u06cc\u06cc\u0631 \u0648 \u062a\u062d\u0648\u0644 \u0627\u0633\u062a\u060c \u0648 \u0634\u0645\u0627 \u0628\u0627\u06cc\u062f \u0628\u0647 \u0631\u0648\u0632 \u0648 \u062f\u0627\u0626\u0645\u0627 \u062f\u0631 \u062d\u0627\u0644 \u06cc\u0627\u062f\u06af\u06cc\u0631\u06cc \u0628\u06cc\u0634\u062a\u0631 \u0628\u0627\u0634\u06cc\u062f. \u067e\u06cc\u0634\u0646\u0647\u0627\u062f \u0645\u06cc \u0634\u0648\u062f\u00a0 \u06a9\u0647 <span style=\"color: #3366ff;\"><strong><a style=\"color: #3366ff;\" href=\"blog\/1396-whats-serp-and-whats-its-features\">SERP \u0686\u06cc\u0633\u062a \u0648 \u0635\u0641\u062d\u0647 \u0646\u062a\u0627\u06cc\u062c \u06af\u0648\u06af\u0644 \u0686\u0647 \u062e\u0635\u0648\u0635\u06cc\u0627\u062a\u06cc \u062f\u0627\u0631\u062f<\/a><\/strong><\/span> \u0631\u0627 \u062d\u062a\u0645\u0627\u064b \u0645\u0637\u0644\u0639\u0647 \u06a9\u0646\u06cc\u062f<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Schema \u06cc\u06a9 \u0641\u0631\u0647\u0646\u06af \u0644\u063a\u062a \u0645\u062e\u0635\u0648\u0635 \u062a\u06af \u0647\u0627 \u0627\u0633\u062a \u06a9\u0647 \u0634\u0645\u0627 \u0628\u0647 HTML\u062e\u0648\u062f \u0627\u0636\u0627\u0641\u0647 \u0645\u06cc\u06a9\u0646\u06cc\u062f \u062a\u0627 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Schema \u06cc\u06a9 \u0646\u0648\u0639 \u0627\u0632 \u0646\u0634\u0627\u0646\u0647 \u06af\u0630\u0627\u0631\u06cc \u0627\u0633\u062a \u06a9\u0647 \u0628\u0639\u062f \u0627\u0632 \u0627\u0642\u062f\u0627\u0645 \u06af\u0648\u06af\u0644 \u0628\u0631\u0627\u06cc \u0641\u0647\u0645\u06cc\u062f\u0646 \u0645\u0641\u0647\u0648\u0645 \u0645\u062d\u062a\u0648\u0627 \u0647\u0627 \u0628\u0647 \u06cc\u06a9 \u0627\u0628\u0632\u0627\u0631 \u0628\u0633\u06cc\u0627\u0631 \u06a9\u0627\u0631\u0622\u0645\u062f \u0648 \u0645\u0641\u06cc\u062f \u062f\u0631 \u062f\u0646\u06cc\u0627\u06cc \u0627\u06cc\u0646\u062a\u0631\u0646\u062a \u062a\u0628\u062f\u06cc\u0644 \u0634\u062f. \u0627\u06cc\u0646 \u0645\u0648\u0636\u0648\u0639 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